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When you think about your competition you may start to feel scared or nervous, or you may feel excited!

Why would you feel excited?
Maybe because having competitors is often a good sign, it means that you’re working in a proven industry, and you have someone to study and learn from.

So what should you be learning from your competitors?
You can learn a heck of a lot from your competition, here is a quick checklist on what you should be checking with every one of your competitors. You can find a lot out just by their company website or brochure, however you can always search for review sites, mystery shop them, join their mailing list, check their annual accounts with companies house, keep your eyes open for them on industry forums or twitter, the list is endless.

1. Are they offering the same products/services as you?
2. Do they offer anything different?
3. Are they good at what they do?
4. Do they provide quality goods or services?
5. What are their prices?
6. Are they keeping up with the times or falling behind?
7. Are they overrun with customers?
8. What can you improve?
9. What can you do differently?

The key number to focus on is number 9.

What can you do differently?
Look at their prices, how convenient is their shop or office to get to? Is their server often down, does their marketing suck? Are they offering low quality goods, can their customer service be better? Are they going “green”?

Once you can see their weaknesses you can start to build those areas as your strengths. If your competitor never answers the phone, make sure you have a virtual assistant at hand when your lines are busy and have a “we guarantee your call will be answered” banner, or even a “request call back” feature.

By building on the weaknesses within your competition you will find that you fill much needed gaps within your immediate market, and ultimately your sales will increase.

Good Luck!
Jenny
www.coppockmedia.com

So you want to know the univeral secret that differentiates the global leaders from their smaller competitors, not only are we going to reveal this incredible secret to you for absolutely nothing, but it is relatively free to implement into your own business.

What do all highly successful businesses have in common? Yes ok, they are driven by inevitably wealthy owners, however this is simply a result of a job well done – and that’s part of the secret.

Incredibly successful business owners distinguish themselves by becoming passionate about helping their customers. Take a look beyond your business and its customers, and discover what makes you obsessed about your business, how do you REALLY benefit your customers?

If you become passionate about helping to really benefit your customers lives, will your sales increase?
Of course they will, you’ll be able to charge more, you’ll be well recommended, and you’ll start a lucrative path in your brand development!
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I hope you have your brew at the ready for your first business relaxation session which is due to commence in 5, 4, 3, 2, 2½, 1…

NOW

Sit Back, Whilst We Reveal 5 Secrets To Increase Your Sales

1. Know Your USP – By knowing your Unique Selling Point you can really sell your business to potential customers. Discover what you do better than your competition and shout about it to everyone! Read the rest of this entry »

If your website is receiving traffic but gaining very few conversions it doesn’t make much sense to focus on getting more traffic, you need to take a step back and look at why the existing traffic isn’t calling or putting in an order.

By looking at your website through the eyes of one of your customers you may discover something that is putting customers off, i.e delivery time, price, terms and conditions. However one of the frequent reasons that websites lack conversions is due to “Navigation”.
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Choosing a domain name is often the first thing you do to get your business online, and yet the most crucial when you discover the world of “Search Engine Optimisation”. When you choose your .com or .co.uk the domain name will carry a lot of weight on your search terms.

If your main search phrase is going to be “mouse trap supplier”, then try to get that as the domain. If www.mousetrapsupplier.com is available then go for it! It won’t matter if your business is actually called “Freds Nice And Easy Mouse Catching Service” as your existing customers will find you by either searching direct for you, or they’ll type in the domain on your letterhead.
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